Flowdash

Introduction

Flowdash, a startup based in San Francisco, backed by YCombinator and Google Ventures, hired me to design a UI/UX of a web app which makes it easy for companies to create workflows for all their business processes, e.g. a workflow to onboard customers.

Design process

Flowdash already had a web app built, but I created a new design from scratch, trying to make it much easier for users to understand how to create workflows and use Flowdash (users struggled to figure out how to use it until then, and had to contact support to be shown how it works), and overall trying to make it much more simple and minimalistic, so users can focus on what they can do with Flowdash, and do all their work with it, instead of being distracted and overwhelmed.

I had a video call every day with the co-founders of Flowdash, in which I presented progress on designs and design changes I worked on that day, so that we could quickly review everything and decide about next steps, and keep moving fast to include all the required features and capabilities, while simplifying design until it needs no manual and there are not too many clicks and steps required anywhere. The product needed to support all kinds of use cases, while being accessible and easy-to-use for everyone.

Final design

Mockups from the final design of Flowdash app, where a Flowdash user can set up workflows, and invite teams to use them.