My name is Adis Hasanić, I'm a UI/UX designer with more than 10 years of experience making products simple, easy to use, and better at solving user problems and helping users achieve their goals, and websites better at presenting, explaining and converting visitors into users and customers.

I started making abstract images in Photoshop when I was 12 years old (digital abstract art, basically), and decided to try to dedicate myself to something where I could make images in Photoshop. I was mostly drawn to website design, so I started making website designs in Photoshop and putting them up on deviantART, a website where artists and designers post their work. When I was 14, a startup founder liked some of my website designs on deviantART, and reached out to hire me to design a web app and a website for his startup turboBOTZ (a startup making a web platform for discovering new favorite video games based on what you and your friends played; later renamed to Playmonks), and that's how I discovered UI/UX design, and started focusing on products (web and mobile apps) and websites since. After a year of working for Playmonks, Playmonks was discontinued. Vincent Chou, founder and CEO at Playmonks, about my work said "Adis produces nothing short of grade A work with great attention to detail and mindfulness of client requirements."

Since then, I worked for various startups as a product designer, as a freelancer remotely and on-site, and going forward, I plan to continue learning about design and trying to do better design work that delivers real value and helps companies succeed and grow, balancing a quest for perfection and making valuable improvements, trying to make designs better in usability and aesthetically, while also trying to help startups ship MVP updates faster to find product-market fit and make customers happier.

To design, I prefer to use Figma, which I've been using since 2020, after switching to it from Sketch. I'm interested in working with early-stage startups where there aren't many rules for how to solve problems, and where the main goal is to look for product-market fit and deliver value via frequent updates — my design process comes down to making design improvements, i.e. improving the product (and website, if needed) via frequent iterations and small changes that add up as significant and impactful improvements to the product usability and website content, and the aesthetics.