Magic Loops

Introduction

Magic Loops, a startup based in San Francisco, backed by YCombinator, hired me to design a website which tries to get people to sign up to try Magicloops, a web app where anyone can use AI to automate tasks — basically, the user tells AI which tasks to complete in the future, once or repeatedly, and in which order.

Design process

Founder and CEO of Magic Loops explained to me which things they want to show on the website (prompt examples, templates, testimonials, etc.) and which visual style they're looking for (dark background, blue accent color), and I've designed a website from scratch, where I wrote the content (tried to keep it short and simple, and explain the core benefits of Magic Loops and how it works) and created a high-fidelity mockup in Figma.

Final design

Mockups of a Magic Loops landing page, where I tried to explain what Magic Loops does and present its features and benefits, and create a visual style for Magic Loops.

Results

Magic Loops implemented design into a live website, and it helped to make the company look more professional and increase conversion rate. Adam Williams, founder and CEO of Magic Loops, said:

"As an early-stage startup, we don't have the capacity needs for a full-time designer and needed help on project basis. Adis was a great fit for our needs, and helped us redesign the landing page for Magic Loops. He was quick, efficient, and a good communicator. We iterated on the design a few times, and he was very responsive. Everything was delivered with Figma, which was our preferred design software. Overall we've enjoyed working with Adis, and the improved home page has helped bolster our brand and external image."